Based in Sydney, AU
A multi-disciplinary senior designer with a decade of experience in brand and advertising. Having spent her formative years immersed in the vibrant cultures of Taiwan and Sydney.
Lulu's approach to design stems from a belief that we live in a dynamic, digi-centric world. Her hands-on approach equip her with the agency to lead and execute cross-functional design projects large and small.
For freelance enquiries, please email lulu@luluchia.co
Studio Lulu
Jan 2024 — Present
Direct clients: AP-REPS | Finely Tuned | Layers | Speed | Fortress Esports
Agencies: Special Group, Vayner Media, Havas Group, Hotglue, Entropico
For: BWS | Dan Murphy’s | CUB | Jaycar | IGA | L’Oreal | Google
Enigma
Senior Designer
2022 — Jul 2024
SYD Airport | Frasers Property | AgriFutures | NSW Gov | Chippendale Collective | GPT Group
MIK Studio
Mid-Snr Designer
2019 — 2022
Spotify Global | Sony AU | Diageo | Netflix | Triple J | Family Planning AU | NSW Health
Push Creative
Midweight Designer
2017 — 2019
Starbucks APAC | Clarins | Sotheby’s
Best Award 2023
Design Lead
Large Brand Identity
Sydney Airport — SYD X
Brand identity, Campaign design, Art direction
Award Award 2023
Design Lead
Finalist — New Branding Schemes, Large Identity
Sydney Airport — SYD X
IAC Awards 2021
Design Lead
Award x4
Hyundai US — Elantra "Unlock Your City" Campaign
Brand identity, Campaign design, Digital design
AGDA 2014
Intern
deFrost* Identity
2014
Illustrator